Check out this piece over on GigaOm.com. I find it very interesting that a film maker created a website, shortoftheweek.com, that became popular, but still felt weary using it to promote his own short film. In the end it worked out for him, but I almost wish it hadn’t, he should’ve believed in his project from minute one. I am ultimately glad it worked for him though because it is evidence that the old way of doing things in show business is eventually going to be just that, the old way. Besides, who would you rather have spreading the word of mouth about your film anyway, computer savvy film buffs or film festival folk. I’ll take us nerds any day.